Prelaunch Prep School
Your step-by-step blueprint for validating your subscription box idea and building, and nurturing an audience so that you can fast track your success at launch!
Everything you need to master prelaunch!
Snapshot
Your 4 Key Decisions
Prelaunch Prep Work
Setting Your Prelaunch Goals
Snapshot
Elements of a Good Landing Page
Basic Branding
Creating a Mockup Box
Filming Your Intro Video
Landing Page Copy that Delivers
Setting Up Your Landing Page
Setting Up Your Email Service Provider
Creating Your Welcome Series
Testing, Testing, Testing!
Creating a Marketing Prelaunch Strategy
Strategy 1 - Leveraging Your Visibility
Strategy 2 - Social Media
Strategy 3 - Collaborations with Brands & Influencers
Strategy 4 - Two Types of Giveaways
Create Your Marketing Plan
Nurturing Your Audience
What to Say? The Nurture Loop Framework
Using Surveys to Nurture & Connect
Make it Personal
What to Look For
How to Improve Your Results
Validating Your Idea & When to Launch
Next Steps: Launch Strategy
Subscription Box Essentials e-Book & Workbook (Chapters 1 - 8)
Subscription Box Essentials e-Book & Workbook (Chapters 9 - 16)
Resources for Setting Up Your Website
Canva Template Graphics Packs